ha, while the video is playing the page is frozen and comments cannot be made …

what is being called information by the scientist is an aspect of consciousness to the yogi, and is uncaused, self-referential, indistinguishable from life. the scientist with his idea of being separate from creation can never investigate this stuff, merely pose metaphors, as in the video.

information in digital form is still inert, interpretation or use is a function of something more subtle than data itself, and consciousness already runs life, so the analogy above is merely an attempt at a replica, not a reality…

and what is technology anyway, but what consciousness can already do, merely expressed in the so-called external world.

like a child, imagining his house of cards is a real castle … fine for a child, but please, do not call this science

ha, while the video is playing the page is frozen and comments cannot be made …

what is being called information by the scientist is an aspect of consciousness to the yogi, and is uncaused, self-referential, indistinguishable from life. the scientist with his idea of being separate from creation can never investigate this stuff, merely pose metaphors, as in the video.

information in digital form is still inert, interpretation or use is a function of something more subtle than data itself, and consciousness already runs life, so the analogy above is merely an attempt at a replica, not a reality…

and what is technology anyway, but what consciousness can already do, merely expressed in the so-called external world.

like a child, imagining his house of cards is a real castle … fine for a child, but please, do not call this science

Genes determine success amongst physical features: which ever delivers superior physical capabilities succeed.

Memes determine success amongst individuals with identical genes, but different knowledge. One twin will succeed over the other if his brain contains superior information.

Temes determine success amongst groups of people with [effectively] identical genes and memes, but with access to different external information. Which ever group has the best cultural behavior, contextual information, or organizational maturity (non-exhaustive list of examples of external information)

So I think Blackmore's digital information and your societal information both supersedes genes&memes in that they behave as external information which affects the success of people with similar intellectual and physical capabilities.