Gruen Transfer
In shopping mall design, the Gruen transfer refers to the moment when consumers respond to "scripted disorientation" cues in the environment. It is named for Austrian architect Victor Gruen
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The Gruen transfer refers to the moment when a consumer enters a shopping mall and, surrounded by an intentionally confusing layout, loses track of their original intentions. Spatial awareness of their surroundings plays a key role, as does the surrounding sound and music
Would love to hear from anyone that knows of any research into this. Is it serious, or speculative?
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